In the summer of 2003, international superstar David Beckham broke headlines by joining Real Madrid from Manchester United. The latest signing in the ‘Galacticos’ roster masterminded by president Florentino Perez, Beckham was sure to bring in more fans, revenue and attention to the club than ever before. The list of names he played with is incredible- Zidane, Figo, Casillas, Ronaldo and Roberto Carlos. Beckham’s stint at the Spanish capital lasted four years, yet it had a profound impact for the club. In his four seasons, Forbes magazine reported that Beckham helped bring in close to $600 million in merchandise sales to the club. It was an incredibly sensible and, and for lack of a better term, ‘good’ transfer on many levels- the worldwide recognition and monetary benefits this brought for both the player and the club can still be felt today. Continue reading Has the Transfer Market Gone Crazy?